We make
your inbox
pay.
A complete EMAIL revenue-generating system.
A done-for-you system that makes the list you already own worth more, and finds new buyers before they find your competition. We build it beside your current setup. Nothing you run today gets touched.
What clients are saying
I've had the chance to work with Norm and Kevin on several occasions (different events, different projects), and every single time it's been a great experience. They're obsessed with what's actually actionable: no theory, no fluff, nothing that just sounds good on a slide. If they talk about it, they've tested it themselves first, and they'll roll up their sleeves and get into the details with you. And they're always one step ahead, constantly on top of the trends and testing the cutting-edge technology long before the rest of the industry catches up. That combination of vision and hands-on execution is rare.
Oana Padurariu
Co-Founder & CEO, Stardust · Official Amazon Ads Educator
Working with DragonFish is one of the more eye-opening experiences in the eCom game. Kevin and Norm are always on the bleeding edge of both marketing and technology, which is one of the reasons I've been working with them over the past few years. I've used many of their protocols when scaling brands for my clients and I'm excited for all the new tech they've got coming out!
Drew Littlejohn
Mythos Marketing LLC
Working with DragonFish feels like working with people who already live in the next version of this industry. The thinking is original, the knowledge is earned, and they run the work with a level of care most teams talk about and never deliver. If you want a partner with real vision, and the discipline to keep shipping new work, you're in the right place.
John Aspinall
Velocity Sellers
I've had the opportunity to work with Norm and Kevin on several different projects, and the experience has consistently been excellent. What stands out most is the combination of results and the way they work. The ROI has always been fantastic, but just as importantly, the entire process feels professional, smooth, and genuinely enjoyable. They're incredibly knowledgeable, forward-thinking, and bring a smart, collaborative approach to every project. They know how to take ideas and turn them into something that creates real value. It's rare to find people who deliver strong results while also making the collaboration this enjoyable. I'm definitely looking forward to doing a lot more together.
Jay Margaliot
JayGPT Pro
Kevin and Norm are two of the most knowledgeable people in the Amazon space, and I don't say that lightly after 14+ years in ecommerce. I've been a regular at the Billion Dollar Summit, Ecom Mastery AI, and their other webinars and events, and every single time I walk away having learned something genuinely useful. They have this rare ability to cut through the noise and deliver insights that actually move the needle. If you get the chance to learn from them, take it.
Jo Lambadjieva
Amazing Wave
Having many years of experience in marketing and networking myself, I can personally attest to the network and scope of knowledge to be found within the DragonFish team. What's more though is their unique and inventive approach to marketing and the results they get.
Danan Coleman
eCom Triage
The webinar
Learn more about email marketing and DragonFish
This 103-minute video shows you how owning your email beats renting your reach on social and marketplaces, and takes you under the hood to show the playbook behind it. Worth a watch if you're serious about potentially improving your sales with email marketing.
From Kevin and Norm, the hosts of Marketing Misfits. Guests have included Neil Patel, Forbes Riley, and Ezra Firestone.
The mechanism
Two engines. One inbox.
Most brands run on one antiquated and damaged email system, and hope. DragonFish runs up to two, side by side, each aimed at a different kind of buyer.
The list you already own
- Most brands send the same promos, newsletters, and discount codes over and over, just like everybody else.
- We split your list into groups: new buyers, non-buyers, repeat buyers, and VIPs.
- We build avatars for each group and target their specific pain points and needs, in your own brand's voice.
Buyers who don't know you yet
- Right now, someone's searching for the exact problem your product solves.
- We catch that moment and verify who they are, before they ever see an ad.
- Reply once, and they move onto your warm list for good.
Not ready for either engine? Start with CPR Flows.
Five email campaigns written with our brains, ready to paste into your own email system. $997 one-time.
IP resolution
You have visitors you don't know about yet.
IP Resolution anonymously identifies 40-70% of your USA site traffic, no email required from them.
Trusted by 6 live client brands to find visitors they'd otherwise miss.
See what your traffic is worthA homeowner in Austin, TX, household income $85K+, was on this page last week and never filled out a form.
Composite example, not a specific real visitor.
Example and aggregate figures shown. IP Resolution identifies your website's visitors, not the people currently viewing this page.
See it in action
AI email vs. DragonFish email
Four campaign types, written two ways. Watch both get composed and see where generic output falls short.
From: [Your name], Dr. Doug's Magnesium Balm
Subject: the 3am leg cramp
You don't know me, so I'll keep this short.
If you've ever been yanked out of a dead sleep by a calf locked up like a fist — hopping around the bedroom in the dark, waiting for it to let go — this is for you.
You've probably tried the usual: bananas, pickle juice, magnesium pills that upset your stomach before they do much for your legs.
...continues for 8 more paragraphs
From: Tessa (Dr. Doug's)
Subject: leg cramps that wait for bedtime keyword research
Your legs are fine right up until you lie down. By 3am you are in the kitchen walking it off while the house sleeps.
Dr. Doug's Magnesium Balm is magnesium you don't have to swallow. Eight organic ingredients you rub into the exact spot before bed. No sting.
Doug, a board-certified neurologist, made it for his patients with restless, crampy legs.
"by the time I was settled in the pain was gone." If it does nothing, you have 90 days to get your money back.
Want me to send the 90-second bedtime routine for calves and feet?
Research, before copy
20 brains before one word is written
The emails above didn’t start with a prompt. Before DragonFish writes a single line, it builds a stack of research on your brand: your website, your reviews, your competitors, and the exact questions buyers type into Google and ChatGPT. Not a single word is written before all these brains are built, to help drive results unlike anything else on the market.
The full research stack
20/20
Every brand gets the complete set, every time.
Brand Brain
The keystone document: story, voice, products, rules.
Buyer Profile / Avatar
Every pain point ranked, every objection answered.
Brand Identity
The core visual identity: logo use, color, and type in one reference.
STORM
The strategic framework behind every campaign decision.
Review Sentiment Guide
What real customers love, fear, and say word-for-word.
Review Sentiment Condensed
The Review Sentiment Guide's key findings, distilled to one page.
Voice of Customer Glossary
A dictionary of your buyers' exact words and phrases.
Copy Blocks
Modular, on-brand copy ready to drop into any campaign.
Competitor Brain
Every rival that matters, profiled like a customer would.
Competitive Dominance Factors
Rivals' angriest reviews, turned into your selling points.
Intent Keyword Report
The searches that signal someone is ready to buy.
AEO & SEO Brain
The real questions people ask Google and AI assistants.
Visual Guidelines + Image Style JSON
The exact colors, style, and image specs that keep every asset on-brand.
Landing Pages + Landing Page Guide
The playbook and templates behind every AEO-optimized landing page.
Landing Page Images
The image set built specifically for those landing pages.
Quiz
An interactive product quiz that guides buyers to the right fit.
Campaign Idea Planner
A running list of vetted campaign ideas, ready to execute.
Cold Email Sequence
The exact sequence and timing behind every cold outreach campaign.
Warm Email Sequence
The exact sequence and timing behind every warm-list campaign.
Warm Email HTML
The actual coded templates warm campaigns get sent in.
The 5-gate reality of every email
One weak gate breaks the whole flow. Most sellers only measure gate two.
23%
of all online orders driven by email, not ads, not influencers
4.5B
people still use email daily
2%
of social followers ever see an organic post
20-40%
of gross revenue email should generate for you
Fit check
Who we're for. And who we're not.
DragonFish works for a specific kind of brand. Fourteen quick checks tell you which side you're on, before you spend an hour on a call.
Ready to apply to work with DragonFish?
A few questions about your list and your numbers. No guarantees, just a straight answer.
Take the next step“The thinking is original, the knowledge is earned.”·John Aspinall, Velocity Sellers